Shane Cradock

Content Creation

Web Design

Social Media

Fractional CMO & Strategic Planning

Digital Design

The Challenge

Shane Cradock had a powerful message and transformational insights for leaders, but his digital presence didn’t reflect his impact. His website was outdated, failing to capture his unique approach, and his content strategy lacked the visibility and engagement needed to grow his audience. Social media efforts were inconsistent, and his email list—one of his key growth drivers—was not expanding at the rate he wanted.

The challenge? To overhaul Shane’s online presence, refine his brand positioning, and create a strategic content system that would drive engagement, build authority, and grow his business.

The Brief

Shane Cradock’s work transforms leaders and businesses, but his digital presence wasn’t set up to reflect that impact. His website lacked the structure and clarity needed to showcase his expertise, and his content strategy wasn’t bringing in the level of engagement or audience growth he wanted.

This project called for:

A full website overhaul with a focus on user experience, clear messaging, and an intuitive structure to support his business growth.
Fractional CMO support to develop a marketing strategy that aligns with his goals and creates a consistent, effective approach to outreach.
A strategic content plan covering video, audio, and static content, designed to build authority and deepen audience engagement.
Stronger lead generation through email marketing and content-driven audience growth, making sure every interaction contributed to long-term relationships.

Every piece of this project worked together to create a focused, strategic, and scalable approach to Shane’s digital presence.

suspenseful music is playing as our gorgeous client is writing a glowing testimonial…

Shane Cradock