Pat Whyte Jewellery

Social Media Account Management

Influencer Strategy Development & Engagement

Product Photography

Product Videography

Content Development

eCommerce Product Management

The Challenge

Shine bright like a diamond! Ensure these beautiful pieces sparkle online and maximise commercial potential for this beloved Irish brand.

The Brief

Pat Whyte’s Jewellery Collection is now a well established brand and in 2024, celebrates 30 years in business. Having previously been stocked in Ireland’s most prestigious fashion and accessory boutiques, Pat now sells her collection exclusively online, direct to her growing customer base.
We worked with Pat to capture her jewels across two seasons; Spring & Summer.

We developed a comprehensive social media plan that included product photography and videography. Pat’s socials had been quiet for some time, so we refined her brand identity and breathed new life into her digital channels.

Complemented with tactical influencer engagement, Pat’s organic reach flourished.

I have been in the costume jewellery business for over 25 years. My collection has been stocked in fabulous boutiques all over Ireland. When lockdown happened, everything changed. I was left with no option but to sell online. Selling directly was a huge challenge, but I had a website that served as a reference page for wholesale. In 2022, I sought the help of Tamara. She completely transformed my website, bringing it to life with her magic touch! She created fabulous photos and reels. I trusted her completely and knew that with her creativity and personal dedication, everything would turn out great. Tamara and I got along so well that working with her was an absolute pleasure. I have recommended her to many people.

Pat Whyte, Founder @Pat Whyte Jewellery